Memories: Lingerie for the Elderly

_{Market Research | User-Centered Design | Garment Construction | Photography & Videography | Video Edition}


A project focused on enhancing the comfort, support, inclusivity, and confidence of elderly women through fashionable intimate wear. We worked closely with real-life potential consumers to understand their fashion preferences and requirements. Our team developed and presented a bra prototype and business plan during a High Impact Entrepreneurial course in Berkeley, California. Winners of the second place while being the only fashion related project.


^{COLLABORATORS
Karla Hidalgo / Image & PR
Nadia Ruiz / Finance & Accountability
Katherine de Gyves / Branding & MKT
Gundi Berk / Model}